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Category: Business
Word Count: 283
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Unlike other players in the PC industry in the 1990s, to stay competitive, Dell reduced costs of ownership while still providing high quality products and services (like DellPlus and Dellware) by changing its manufacturing processes to focus solely on the direct channel for distribution. While doing so, Dell pioneered two important concepts - it was the first to introduce build-to-order and the first to offer on-site service, resulting in the unique and distinctive “Dell Direct Model”. Here, cus
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