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Category: Business
Word Count: 2087
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Case analysis
BUS 490 Business Comprehensive Exam










Individual Paper on
Campbell Soup Company











1.     Strategy Comparison

McGovern’s Era

McGovern’s strategy focused on consumers. The importance of high production quality was seen as the base value for success. Therefore, McGovern’s strategy went like this:

•     Improving operating efficiency
•     Developing new products to capitalize on consumer trends
•     Updating advertising for new and established products
•     Con

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