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Category: Miscellaneous
Word Count: 980
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Harvard

Over the past few months, the profitability of Destin Brass Company has been declining in the Pumps product line. Pumps, one of Destin Brass product line makes up 55% of company’s revenues, has seen increased price competition. The price competition forced the company to lower the product’s price, which in turn reduced the gross margin on pump sales from the planned 35% to 22% in the latest month. Destin Brass needs to reverse this trend and increase profitability by better understanding their c

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