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During 2004, Delta marks its 75th year of operation. Over the years, Delta has grown from a tiny crop duster to a worldwide carrier. Several important factors have permanently altered the industry and its traditional cycles. One of the most important factors, the Internet, has transferred pricing power from the airlines to the customer. Companies had to adjust quickly not only to gain strategic advantage, but simply to stay in business. In 1996, Delta Air Lines Inc. was near the bottom of the ba
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