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Category: Sports
Word Count: 1557

The media reflecting society's view

“Australia’s sportswomen are playing harder, faster and more professionally than ever and yet they still struggle for consistent, long-term media coverage.” (Wells, 2002, p.26) With this in mind it must be observed that, the media in all its different forms ultimately serves to ‘reinforce societal attitudes, beliefs and values,’ including those relating to sport. To seek justification for this, and provide appropriate paths for conclusions to be drawn, one must understand what and how societal a
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