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Category:	Business
Word Count:	1955
Featured Papers from DirectEssays 1. nike 2. nike 3. nike 4. Nike 5. Nike

	Nike
	Nike Marketing…Where has it gone, where is it going “For years, we thought of ourselves as a production-oriented company, meaning we put all our emphasis on designing and manufacturing the product.But now we understand that the most important thing we do is market the product.We’ve come around to saying that Nike is a marketing oriented company, and the product if our most important marketing tool.”—Phil Knight[i] Marketing is a group of activities designed to expedite transactions by cre

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Nike