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Category: Business
Word Count: 1093
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Jim Thompson Case Analysis

Jim Thompson Thai Silk Company is Thailand’s leading retailer of native silk, commanding an enviable two-third share of the premium tourist market. Jim Thompson’s primary customers are foreigner and tourists. Since 1990, the revenue growth had decrease trend because the number of tourists visiting in Bangkok declined. This situation is to arise from Bangkok’s increasing auto congestion, air pollution, and Aids infection rate.

EXTERNAL ENVIRONMENT ANALYSIS
The external environment is compos
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