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Category:	Business
Word Count:	840
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	New Product Development using Observational Research
	Qualitative observational research describes and classifies various cultural, racial and/or sociological groups by employing interpretive and naturalistic approaches. It is both observational and narrative in nature and relies less on the experimental elements normally associated with scientific research. Because the field of qualitative research is still evolving, the criteria and terminology for its evaluation are not yet agreed upon. What is agreed upon is that qualitative observational r

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New Product Development using Observational Research