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Category:	Foreign
Word Count:	437
Featured Papers from DirectEssays 1. Amazon River Basin 2. Amazon Rainforest 3. Deforestation of Amazon 4. Amazon Rainforest 5. Amazon.com Marketing

	Amazon.com
	SITUATION ANALYSIS In preparation for the crucial holiday shopping season of 2003, Amazon.com set out to create a promotion so compelling and innovative that it would dominate mass media coverage of online holiday shopping. There were three considerable challenges: how to break through the always crowded holiday media landscape, how to re-time the shopping season to encourage early November online holiday shopping, and how to do it all with mostly inhouse resources (and absolutely no paid a

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Amazon.com