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Category:	Business
Word Count:	452
Featured Papers from DirectEssays 1. Heineken N V.Global Branding 2. NoneProvided 3. Marijuana use amongst minors 4. Beer: MassProduced vs. MicroBrewed 5. Another Product of a Nike Society

	Heineken
	The result of Project Comet proves that the brand’s good taste image is built on 5 core brand values; taste, premiumness, tradition, winning spirit, and friendship. In addition, the result of Project Mosa finds that premium beer tightly relates friendships because of the focus group responses to standard vs. premium beer such as intimate friends and girlfriend in the company and that, considering common plus signs, the quality factors including 2 years Amsterdam training, 24 quality checks, and

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Heineken