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Category: Business
Word Count: 7811
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Global Strategies and the Local Adaptations of Procter & Gamble

Global Strategies and the Local Adaptations
of Procter & Gamble

COMM 353A
Managing in a Multicultural Environment



TABLE OF CONTENTS

Introduction                                                        2     

P&G’s Corporate Culture and Structure                                    2


Global Brands                                                   5


Pantene Pro-V                                                   6
     History of Pantene Pro-V                                         6
     Product Differentiation                                         6
     Packaging                                                   7     
     Promotional Strategies                                         8
     Cutural Differences                                             10


Oil of Olay                                                       15
     History of Oil
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