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Category:	Business
Word Count:	577
Featured Papers from DirectEssays 1. Food and Mood 2. Fast Food 3. Literary Analysis 4. Film analysis 5. Food

	Case Analysis -- Nestle Refrigerated Food Company
	Nature of the Situation: Nestle Refrigerated Food Company (NRFC) is considering the launch of a refrigerated pizza product. Nestle has a successful line of refrigerated Italian pastas and sauces under the brand name Contadina. Pizza is a logical line extension for Contadina. Two options were considered for a pizza product. One is a pre-assembled pizza that the consumer can just heat and eat. The second option is a pizza kit, containing crust, sauce, and cheese that consumers build themse

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Case Analysis -- Nestle Refrigerated Food Company