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Category:	Miscellaneous
Word Count:	522
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	LG
	Case Study of LG Electronics In this case study we shall see how LG Electronics effectively applied the various rules of brand creation to create a company brand and became India’s second largest consumer electronics brand only next to BPL with Videocon at the third spot. In 1997 LG the Korean chaebol set up a 100% subsidiary in India. The perception of LG brand was miles below the Japanese giants like Sony & national Panasonic.There were street smart players like BPL, Videocon who could g

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LG