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Category: Business
Word Count: 1496
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Home Depot Case Analysis

Background/Major Issues

In the mid 1980’s The Home Depot attempted to set itself apart from the rest of the Do-It-Yourself (DIY) home improvement warehouse stores in existence. It pulled away from rivals, The Builders Square, Mr. HOW, The Homeclub, and biggest rival of all, Hechinger. Using various inventory and pricing strategies, The Home Depot was able to capitalize on its high inventory volume and exploit the niche it had created for itself, which was to corner the DIY and small contracto

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