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Business |
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2855 |
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Golflogic
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Executive Summary
GolfLogix was founded in May of 1999 by Todd Kuta and Scott Lambrecht. The GolfLogix system used Global Positioning System (GPS) technology and came equipped with a handheld receiver called the “xCaddie.” The xCaddie made it easier for golfers to measure the distance between their current position and the green.
In 2002, GolfLogix was faced with the decision of whether or not to keep focusing their target market on the individual golf courses or to start marketing directly t
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