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MARKETING MANAGEMENT (MBA 8642)
Dr. James Boles
jboles@gsu.edu
(404) 651-2783
(404) 651-4198 (FAX)
Room 1339 Robinson College of Business (35 Broad Street, 13th floor)
Date Assignment
1/13 Course introduction; INC videotape on successful marketing. Introductory Lecture ¨C ¡°The 4 P¡¯s of Marketing. Class introduction/seating assignment; Begin forming groups.
1/20 Topic: Product ¨C Dominion Motors Case; Lecture on Product & Product Development.
1/27 Topic: Branding and
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