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Category: Technology
Word Count: 661
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Tesco.com

Question #1: What is Tesco's core notion of competition? How does it define its relationship with customers and vendors? How have these views evolved? What do they suggest for ICT strategy?

Tesco’s core notion of competition is similar to what Michael Porter suggested in his five forces model1. According to Porter to beat rivals a firm must strategically be cost effective, have increase in market access and should have differentiation in product or service. Tesco made itself cost effective by
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