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Category:	Business
Word Count:	2912
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	1. What overall, generic strategy should Ansell purse globally?
	Ansell International, a key global manufacturer and distributor of dipped latex production of various types of protective gloves and moulded rubber products. The company is operating in a very competitive global arena, it needs to implement efficient marketing and manufacturing strategies in order to sustain profitable growth and survived in the turbulent international market. As part of Ansell International’s strategy to ensure high quality and the flexibility to implement new products an

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1. What overall, generic strategy should Ansell purse globally?