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1. branding
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HOW DOES KELLOGG’S GAIN COMPETITIVE ADVANTAGE?
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Kellogg’s is a company that makes and sells cereals all over the world. A Will Kellogg of Michigan founded it in 1894. Today, Kellogg’s is one of the largest and most profitable organisations on Earth.
One way that they have managed to gain competitive advantage over their rival companies is their marketing. The way they have managed to give each of their products their own firm, individual identity has created a brilliant reputation for the firm. Reputation is a key factor in gaini
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