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Category: Business
Word Count: 1663
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Brand Identity





Product Management Project

On

Importance of Brand Identity Prism in Brand Building Process



K.J.Somaiya Institute of Management Studies
and Research, Mumbai


                    

By:-
Abhijeet Kaveeshwar (01)
Bheesham Rathi (08)
Kunal Budhraja (18)
Nitika Arya (25)
Sachin Lele (31)
Shreya Coomar (41)



INTRODUCTION     4
BRANDS     4
THE CONCEPT     5
OBJECTIVE     5
THE VALUE OF BRANDS TO CUSTOMERS     5
DISTINCTIVE BRAND IDENTITY     6
1.The Brand Core –     6
2.The Brand Style     
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