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| Category: |
Foreign |
| Word Count: |
1468 |
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Gloria Jean's Coffee in China
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1. INTRODUCTION
Gloria Jean¡¦s Coffees as a coffee chain operates very successfully in Australia. Under the influence of globalization, the company looks for a great chance to explore the coffee market in China. It becomes a trend for chinese people to go to coffee shops for relex and enjoy daily life. Before it is too late, it is the right time for Gloria Jean¡¦s to entry China market by franchising. In this marketing plan, it is prepared for the company to have a well-planned strategy o
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