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Gloria Jean's Strategy
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11. MARKETING STRATEGY
11.1 Product strategy
Product strategy involves the decisions on product quality, design, and features. As we mentioned before, Gloria Jean¡¦s sells and roasts top quality coffee products, and is special in flavoured coffee. So the main coffee products in Shanghai Gloria Jean¡¦s include both traditional classical coffees and blended flavour Coffee. Also it offers a variety of product beside the coffee, like Teas and Ice Blended Cream, and instant coffees as well.
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