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Category: Business
Word Count: 395
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IKEA: An investigation into the world of how The IKEA Group is organised, itsactivities and how IKEA has developed its business strategy.

IKEA: An investigation into the world of how The IKEA Group is organised, its
activities and how IKEA has developed its business strategy.
By
Gunde Odgaard, BAT-Kartellet, Denmark.
Introduction
The IKEA Group is a key actor within the global wood and furniture sector. IKEA is
thus an actor that we, as trade unions, must get to understand and relate to.
In this paper it is the aim to show how IKEA, through various forms of vertical inte-
gration in the wood and furniture sector, is able t
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