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Category: Politics
Word Count: 817
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In order to gain our viewers attention, this commercial is designed using both rational and justification approaches. The rational approach states the facts. These facts were provided using John Kerry’s website. (log on to JohnKerry.com) The other method of winning our viewers attention and hopefully vote was through justification. Justification gives the viewer a good reason to take note to what the commercial has to say. In this case, it was that America deserves John Kerry after all that has
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