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Category: Business
Word Count: 446
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GAP map analysis
GAP-Map [analysis]
To get a better overview how mobile users would rate our mobile phones concerning the user friendliness and their features, we handed out a rating card, where users could give grades to our cell phones and our competitor ones.
As competitors we chose Siemens, Motorola, Philips, Sony-Ericsson and Panasonic. The grading scale was set from zero to five and in our case five would be the best grade.
After summarizing the results of the testing, we implemented those into a GAP-M
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