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Category:	Business
Word Count:	1264

	Ben & Jerry's Homemade, Inc. Case Analysis
	Problem Identification: Ben & Jerry’s Homemade, Inc. was started by two childhood friends, Ben Cohen and Jerry Greenfield in Burlington, VT in the late 1970’s. The company has grown steadily and enjoyed a great amount of success. They distribute their product, super premium ice cream, in franchised scoop shops and supermarkets. They compete globally in countries including Australia, Belgium, Canada, France, Israel, Japan, Lebanon, Peru and Singapore. The company was ranked second among com

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Ben & Jerry's Homemade, Inc. Case Analysis