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Category:	History
Word Count:	1178
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	ACTION RESEARCH
	INTRODUCTION It is the purpose of this research to develop a marketing plan for the export of agricultural and construction equipment to Nigeria. The marketing plan is presented in six separate discussions, as follows: (1) product; (2) market; (3) export price and terms; (4) resource requirements; (5) channels of distribution; and (6) promotion. The company to which this marketing plan is applicable is Ben-Cov Distributors. The company exports heavy equipment manufactured by others from th

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ACTION RESEARCH