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Category:	Business
Word Count:	1339
Featured Papers from DirectEssays 1. Pepsi Cola Marketing Mix 2. Strategy Plans 3. Marketing Mix 4. marketing mix 5. Marketing Mix

	market mix
	Macro Environment The fast growth of the China mobile communication industry has strongly driven the manufacturing of mobile phones. Nokia, Motorola, Samsung and other giants all take the China market as the most important part in their global strategies. Foreign brands still hold the major market shares in the China mobile phone market, but domestic players have grown rapidly with a breakthrough by capturing more than 30% of the market share in 2002. Currently there are 4 groups

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market mix