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Category:	Business
Word Count:	609

	Ikea: customers' presentation
	1. Ikea’s vision of its customers. Ikea has a really simple targeting strategy: its website explains that this company’s goal is to respond to the home furnishing needs of people throughout the world. People with many different needs, tastes, dreams, aspirations... and wallets [1]. Ikea’s creative director, Paul Keisler, explains that, in order to reach the largest population, Ikea provides everything for every corner of the house [2]. Ikea’s objective is to offer a wide range of well-design

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Ikea: customers' presentation