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Category:	Business
Word Count:	587
Featured Papers from Direct Essays 1. Geodemographics 2. An analysis of the film Fight Club 3. An analysis of the film Fight Club 4. Property rights and morality 5. Greenpeace The Environments Lobbyists

	IKEa
	CORPORATE-LEVEL STRATEGY In order to maintain cost leadership in the market, internal production efficiencies must be greater than that of competitors. Under Ikea's global strategy, suppliers are usually located in low-cost nations, with close proximity to raw-materials and reliable access to distribution channels. These suppliers produce highly standardized products intended for the global market, what provides the firm with the opportunity to take advantage of economies of scale. Ikea's ro

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IKEa