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Category: Technology
Word Count: 387
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Microsoft vs. Netscape
In 3-4 years (2008, 2009):

Fragmented?
ƒÞ     OS will fragment
ƒÞ     More niches
ƒÞ     Clear standards „³
ƒÞ     MSFT lousy execution, buggy
ƒÞ     Opportunities, google could enter
ƒÞ     DOJ
ƒÞ     ¡§Search¡¨


strategy for networked effects
ƒÞ     fast, mkt share
ƒÞ     open but not open
o     (to encourage complements)
o     But closed enough that you can attract money
ƒÞ     Make the complements a success
ƒÞ     Price with aggressive discounting (free, but not free)
ƒÞ     Mass distribution, mass PR
ƒÞ     ¡§Embrace and Ext

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