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Category: Business
Word Count: 325
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brand concept formulation of pizza hut

     For ten out of the past twelve years Pizza Hut has been named Best Pizza Chain in America in the "Choice in Chains" national consumer survey published annually by Restaurants & Institutions Magazine. (Pizza Hut History 5 Apr 2004. www.pizzahut.co.in/history.htm). We want our Fit ‘N Delicious frozen pizza and entrees to be known as one of the contributions for being the Best Pizza Chain in America in future consumer surveys.
We already know that Pizza Hut has high brand awareness from the con

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