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Category: Business
Word Count: 266
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Developing your own BMW
In an industry as competitive as the automobile, BMW must be as performance-driven in its e-business efforts as it is on the assembly. BMW’s Web Site already had a car configurator, that could enable prospects to see the exterior and interior color schemes that are available, but not nearly enough to show all the features that can be built into a BMW. Some of the marketing executives developed the BMW Virtual Center, an online showroom where the customers may shop for and build their own BMW.

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