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Category: Business
Word Count: 615
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Krispy Kreme Value Chain Analysis

Value Chain Analysis

     Krispy Kreme has a strong vertically integrated value chain and it is essential for sustaining many of the company’s competitive advantages. The value chain process for Krispy Kreme begins at the support operations units (vertically integrated supply chain) located in Winston-Salem, N.C. and Effingham, Illinois. These business units purchase the raw ingredients that they use to produce proprietary Krispy Kreme products. They also manufacture the doughnut making equipment

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