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Category: Business
Word Count: 649
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Yoplait Marketing Campaign

Yoplait Marketing Campaign
SUMMARY
Yoplait Diary Crest is an international company based in the United Kingdom. Yoplait has teamed with General Mills in the United States saturating the market of chilled yogurts and desserts. Yoplait has implemented integrated marketing communications (IMC) using television, print advertising, internet and association with key fitness organizations.
Advertising
Yoplait, in partnership with General Mills, uses advertising in a very ingenious manner. The targe
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