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There have been hundreds of effective and memorable advertising campaigns since the dawn of mass media. Some of them we remember, and many of them we don¡¯t. The ¡°got milk?¡± campaign is one that we remember. Maybe it is remembered because it is so recent, but there is something about it that made it extremely effective and gave it the stickiness factor that Gladwell explained in 2000.
The ¡°got milk?¡± campaign utilized deprivation, humor, and personalization in its advertising to draw pe
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