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In the grocery store milk was also advertised. There were miniature billboards on the grocery carts to make sure that people would remember to buy milk. This was a perfect way to remind people what it would be like to go home with the weeks groceries and to have forgotten milk. These constant reminders of possible deprivation worked wonders.
Techniques and Audience Reaction
There were two main techniques used in the “got milk??advertisements: deprivation and humor. Those elements, when us
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