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Category:	Business
Word Count:	720
Featured Papers from Direct Essays 1. Dell Computer Corporation 2. Dell Case Analysis 3. Dell computers 4. Dell Computer 5. dell

	Dell Corporation
	Dell Corporation Michael Dell, an introverted 38-year-old college dropout, founded Dell computers. He is the CEO of the company and his partner is Kevin B. Rollins, president of Dell. The company was founded in 1984 using a direct marketing approach, selling directly to the customer. The direct sales offer customers decrease in price by eliminating retailers. Dell is one of the best-managed companies in its industry. In 2001 after suffering from a global crash in PC sales, Michael Dell to

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Dell Corporation