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Category:	Miscellaneous
Word Count:	988
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	“The Merchants of Cool”
	“The Merchants of Cool” . General observations . Areas of agreement: Once marketers find cool, it stops being cool. I definitely agree with this statement because once marketing companies discover something that is popular, they hype it up so much that people begin to get sick of it. People can only handle so much of one thing before they are ready to move on and forget all about it. Another area that I agreed with was the fact that the media and today’s teenagers are creating

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“The Merchants of Cool”