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Category:	Business
Word Count:	360
Featured Papers from Direct Essays 1. 4H 2. amp39Mamp39 3. How do I know Iamp39m free 4. Hot Essays And Papers In Mrs. Burrows seventh grade English ... 5. Iamp39m Sorry Mama

	h&m and Zara
	H&M knows that customer wants a frequent specialty stores. So they first segment the market into several groups, and then focus on certain groups and define its productˇs position. For instance, in the U.S market, the group of young fashionable female is the target market that the company decides to serve, but not necessary the same target market in other countries. When the company enters new markets, it tries to use different segmentation variables. Beyond the market segmentation and marketin

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h&m and Zara