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Category:	Business
Word Count:	9035
Featured Papers from DirectEssays 1. Proposed Marketing Plan for Amazon.com

	Case Analysis on Wal-Mart using the IE Matrix, SWOT Analysis and much more.
	Overview When Sam Walton founded the first Wal-Mart in 1962, the idea of bringing in a discount-shopping store into rural America was almost unheard of, except for the local five and dime stores. When Walton noticed that he had a lot of competition from regional discount chains, him and his wife Helen traveled the country to study other new retailing concepts, and were convinced that it was the wave of the future. With Walton's vision, Wal-Mart grew to be a multi-billion dollar, international

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Case Analysis on Wal-Mart using the IE Matrix, SWOT Analysis and much more.