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Category:	Business
Word Count:	2197
Featured Papers from Direct Essays 1. Aust Ice Cream Industry report

	Segmentation in Hotel Marketing
	Introduction Business all over the world has become more competitive than at any other time in the past, and it only increases in intensity. The hospitality industry is as affected as any; it is more affected than many. Marketing is important to every business, and the large chains are quite effective in marketing themselves to their customers. Marketing is of greater importance to the small chains than ever before, and chains of all sizes rely on market segmentation. Changing Times

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Segmentation in Hotel Marketing