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Category: Business
Word Count: 1483
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Nestle
Introduction
All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself.
Some products are an immediate success; they capture public imagination. Often this results from well targeted, exciting promotional and advertising activity and from careful market research that has identified a genuine gap in the market. Other products take longer to come to consumers' attention, and longer still to become popular. Some new products flop, and soon
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