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Category: Business
Word Count: 917
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Case Study P&G
Theory of Marketing &
A Marketing Case
• Founded in 1837 by Mr. Procter and Mr. Gamble
• Today, offices in 68 countries
• +300 brands sold in +140 countries
• 140 manufacturing plants
• Turnover +37 Billion $
• 12 billion dollar brands
• 100,000 people
Some Facts Some Facts
Product categories
Fabric Care
Home Care
FemCare
Tissues & Towels
Health Care
Beauty Care
Baby Care
Food & Beverages
Cosmetics
Fragrances
Pharmaceuticals
Examples
Ariel, Dash, Bonux, Dreft
Mr. Propre,
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