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Category: Business
Word Count: 850
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Online Auction Industry:EBay



1.     Rivalry among competing sellers is very strong. There are many competitors including major companies such as uBid, Yahoo, Amazon, and lastminutes; and also there are many other online auction players in the industry. Cross-company rivalry is centered on price competition, customer support, security service, and functionality. Customers’ costs to switch brands are low since customers are free to choose any auction sites by comparing the price lists through auction search engines. Barri

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