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Category:	Business
Word Count:	661
Featured Papers from DirectEssays 1. Spectrophotometric Characterization 2. Corporate strategy 3. Leprosy 2 4. Hondas merketing strategy 5. Marketing of Honda motorcycles in the USA

	BCG
	BCG Matrix BCG Matrix is nothing but a short form of the Boston Consulting Group Matrix. The BCG Matrix is a tool used by managers to assess the standpoint and profitability of a firm’s strategic business unit (SBU) or product. The BCG Matrix is mainly a simple planning tool, not a full-blown description and analysis of a situation to take as gospel. The BCG Matrix Model has been widely used as a corporate portfolio evaluation, even though its very basic structure lends to generality i

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BCG