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Speeches |
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What advantages do the Europeans see?
Lower costs and faster economic growth. It is much easier and less costly to price products and maintain a set of books with one currency. A common currency also makes price differences between countries much more visible. People will start shopping more across borders if prices are cheaper, and this will be an economic force to reduce prices throughout Europe. This will put pressure on margins, which in turn will force companies to reduce costs and become
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