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Category: Business
Word Count: 3214
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kfc

EXECUTIVE SUMMARY

KFC fast-food chains are currently under the restaurant division of PepsiCo Incorporated. PepsiCo is a corporation with three divisions including beverages, snack foods, and restaurants. The fast-food industry is highly competitive and includes external threats that are sociocultural, political, economic, operational, competitive, and substitutional.

Some major threats include the changing attitudes of society toward healthier eating habits, the unstable business enviro
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