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Category:	Business
Word Count:	724

	Jockstrap
	4.0 Finances, Budgets, and Forecasting This marketing plan is built on the following facts: • The marketing budget is based on a percentage of monthly sales revenue. This is currently set at 15%. • Marketing is a critical component for The Jockstrap to appeal to its target market, meet its financial goals, and to build a strong brand name and brand loyalty among its consumers. • Even though a quota is set, this does not prevent The Jockstrap from spending more marketing dollars, when nee

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