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Golfsmith
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Service System Design
Golfsmith illustrates the customer contact approach in its service system design with the manufacture of products performed in a controlled environment. Using an order-filling system that relies heavily on technology to help achieve speed and efficiency, “…the production process
is decoupled from variations in customer demand, and thus can be scheduled to operate at full capacity” (Fitzsimmons 84).
The degree of customer contact within Golfsmith refers to the presenc
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